It appears most people that have experience working from home (WFH) are writing and publishing articles and posts sharing their recommendations for all the newcomers. The posts that I have read are thoughtful, well intended and nothing like my experiences working from home. So here are my experiences WFH. …

Do you know or better yet use the four components of power content in your social media marketing?

If you do not, you are at a disadvantage and vulnerable to a challenger using power content to make your investments work against you. …

A story about our putting LinkedIn to the test and what we learned as a result.

LinkedIn is considered by many as the leading B2B social media platform among its peers in Facebook, Instagram, Pinterest, Twitter and YouTube. LinkedIn users often point to the lack of politics, pets and crazy…

We are entering a new decade and it seems appropriate if not necessary to share with you our predictions for the 20s. The construction industry has historically been conservative regarding changes in products, distribution, sales and marketing. Many of the changes we can point to looking back are the result…

Why are building products manufacturers insistent on pushing their products on us even when we have no interest in buying them?

I read social media posts from building products manufacturers every day. As a matter of fact, my iPhone tells me I am viewing social media sites an average of…

Call it what you will but writing and posting articles, blogs, case studies, ebooks and white papers on behalf of your business and brand makes you a publisher. Along with this sexy title you now have the responsibility to define a content strategy, create editorial calendars, source your writers and…

Draper DNA

Draper DNA is a consultancy and full service marketing agency specializing in helping home and building products companies challenge the industry.

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